Privacy Policy

Scope of this Policy

Applies to everyone who visits our site or uses related services, regardless of location.

Information we collect

We collect data you provide, data collected automatically, and rarely sensitive data.

• Information you provide: account registration details (name, email, phone, password), shipping and billing details, payment information processed through providers such as PayPal, Stripe, WeChat Pay, and Alipay (we do not store full card numbers), and customer-support communications.
• Information collected automatically: device identifiers, IP address, browser type, cookies and tracking technologies, and site analytics to improve functionality and security.
• Sensitive personal information (PIPL): we generally do not collect it; if needed for a service, we will notify you and obtain separate consent.

Legal bases for processing (US & China)

We rely on different legal bases depending on your region.

• United States: contract performance (order processing), legitimate interests (security, fraud prevention, service improvement), and consent (marketing communications).
• China (PIPL): individual consent; necessity for contract performance; compliance with legal obligations; situations required to protect public health, safety, or personal security.

How we use your information

We use personal data to run and improve PALACEFAMILY.

• Process and fulfill orders, including fittings and anti-counterfeit verification.
• Provide customer service and account management.
• Improve security, performance, and user experience.
• Send updates, promotions, and brand news (with opt-out available).
• Comply with applicable laws, audits, and fraud-prevention requirements.

Sharing and disclosure

We share data only with trusted recipients and never sell personal information.

• Order-fulfillment partners: shipping carriers and logistics providers.
• Payment processors: Stripe, PayPal, WeChat Pay, Alipay, or similar.
• IT and cloud hosting partners: for example, Tencent Cloud or AWS.
• Authorities: when required to comply with law or regulatory obligations.
• Cross-border transfers: transfers from China follow PIPL requirements, including security assessments or standard contracts when required.

Cookies and tracking

We use cookies for functionality, analytics, and fraud detection.

• Essential cookies support core functions like checkout and remembering preferences.
• Analytics cookies (e.g., Google Analytics or equivalents) help improve reliability and experience.
• Fraud-detection tools help prevent abuse.
• You may disable cookies, but some features may not work properly.

Your rights

You can exercise privacy rights based on your location.

• United States: request access, updates, or deletion of personal data (rights vary by state); opt out of marketing; exercise rights under state privacy laws such as CCPA where applicable.
• China (PIPL): request access and copies, correction or deletion, withdraw consent, request explanation of handling rules, and request account deletion.
• Submit requests via concierge@palacefamily.com; we will verify identity and process as required by law.

Data security

We maintain administrative, technical, and physical safeguards to protect personal information.

• Encryption of payment data and secure storage practices.
• Access controls and monitoring to reduce fraud and abuse.
• No system is entirely secure; please keep credentials confidential.

Data retention

We keep data only as long as needed for the purposes above and legal or accounting obligations, then delete or anonymize it when no longer required.

Children’s privacy

Our services are not intended for children under 13 in the United States or minors under 14 in China without verified guardian consent.

Changes to this Policy

We may update this Policy periodically. Changes take effect when posted to the site.

Contact us

For privacy requests or legal inquiries, email concierge@palacefamily.com. Address (China HQ): provided upon request. Address (U.S. representative, if required): provided upon request.