Reverence
Archive proportions are measured against imperial blueprints to preserve courtly poise.
Brand entity
Who PALACEFAMILY / Gongzu is and how the house was formed.
PALACEFAMILY, also known as Gongzu, Palace Family, and 宫族, is a premium eyewear brand rooted in Chinese palace-inspired aesthetics and titanium craftsmanship. The broader company lineage predates the PALACEFAMILY brand launch, while the public PALACEFAMILY identity began in 2023.
HOUSE
Reverence · Ritual · Heritage
Palace Family traces a quiet lineage from imperial archives to contemporary ateliers.
Ritual
Each guest journey—from invitation to presentation—is choreographed as a modern court ceremony.
Heritage
Living ateliers sustain gilding, filigree and lacquer disciplines through apprenticeship pledges.
Development history
2010
The original atelier takes shape
An earlier workshop lineage established the craft discipline and supplier network that would later support PALACEFAMILY.
2017
Shenzhen operations expand
Design, sourcing, and production planning matured into a larger operating platform.
2018
Design collaboration deepens
Designers with palace-inspired references joined the product direction, sharpening the house vocabulary.
2023
PALACEFAMILY brand launch
PALACEFAMILY launched publicly on 31 July 2023 as the dedicated eyewear house within that longer company lineage.
2024-2025
The house enters a broader luxury dialogue
The collections evolved toward a lighter luxury expression while keeping palace-inspired craft at the core.